Bridging the gap between you and Asia.

Having spent decades working across international market development for technology and innovation products (in Asia, USA and Australia), AusTech Asia’s Founder, Mr. Yong Zhu, identified great hesitation among local businesses to expand beyond their borders.

They lacked business acumen, connections and the Asia ‘know-how’ to grow into opportunity-rich areas like China. Yong set out to create a consultancy that did just this. Since 2013, AusTech Asia has helped Australian technology companies facing the challenges of market entry and developing business in China and other Asia markets.

Our support services include full life cycle of market entry: investigative market research, strategic direction, inbound and outbound communications, promotions, and connections.

Extensive global experience.

Mr. Yong Zhu brings his 20+ years of experience in innovation, business and technology development, and Asia market support to the consultancy’s clients. One of his various industry roles prior to AusTech Asia included APAC Technical Manager with Fuji Xerox in Sydney; he was also the Principal Technology Consultant with Xerox Corp in New York and Singapore.

Having spent more than 20 years working abroad, Yong’s long list of industry contacts give the consultancy a clear business edge. He’s joined by a team of experienced industry experts. On the ground in Singapore, we have Dr. Raymond Lei, an environmental technology expert while, in China, we have our new material expert Prof. Jason Bai, our strategic IP advisor Ms. Susan Wang with Dr. Wu Jin, our strategic investment advisor. A new partner will soon be introduced, focusing on the healthcare industry.

Extensive global experience.

Mr. Yong Zhu brings his 20+ years of experience in innovation, business and technology development, and Asia market support to the consultancy’s clients. One of his various industry roles prior to AusTech Asia included APAC Technical Manager with Fuji Xerox in Sydney; he was also the Principal Technology Consultant with Xerox Corp in New York and Singapore.

Having spent more than 20 years working abroad, Yong’s long list of industry contacts give the consultancy a clear business edge. He’s joined by a team of experienced industry experts. On the ground in Singapore, we have Dr. Raymond Lei, an environmental technology expert while, in China, we have our new material expert Prof. Jason Bai, our strategic IP advisor Ms. Susan Wang with Dr. Wu Jin, our strategic investment advisor. A new partner will soon be introduced, focusing on the healthcare industry.

We’re in the business of support.

Our mission? To take Australian Innovations into Asia Market. There are three elements that require our help to succeed in Asia:

  • Following a localised business model
  • Connecting with local contacts; and
  • Communicating in the way locals respond to.

To achieve this, we have developed close relationship with Australian and Asian government agencies, such as Austrade, AsiaLink Business, Invest Hong Kong, and China International Technology Transfer Centre – and work closely with our regional strategic business partners and local industry experts.

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