Having spent decades working across international market development for technology and innovation products (in Asia, USA and Australia), AusTech Asia’s Founder, Mr. Yong Zhu, identified great hesitation among local businesses to expand beyond their borders.
They lacked business acumen, connections and the Asia ‘know-how’ to grow into opportunity-rich areas like China. Yong set out to create a consultancy that did just this. Since 2013, AusTech Asia has helped Australian technology companies facing the challenges of market entry and developing business in China and other Asia markets.
Our support services include full life cycle of market entry: investigative market research, strategic direction, inbound and outbound communications, promotions, and connections.
Mr. Yong Zhu brings his 20+ years of experience in innovation, business and technology development, and Asia market support to the consultancy’s clients. One of his various industry roles prior to AusTech Asia included APAC Technical Manager with Fuji Xerox in Sydney; he was also the Principal Technology Consultant with Xerox Corp in New York and Singapore.
Having spent more than 20 years working abroad, Yong’s long list of industry contacts give the consultancy a clear business edge. Besides designing solutions for clients, he has been developing a dynamic range of partner network in technology community across Australia, as well as Asia in Singapore, China and in future Taiwan, acting as the market access points for our clients going to Asia.
Mr. Yong Zhu brings his 20+ years of experience in innovation, business and technology development, and Asia market support to the consultancy’s clients. One of his various industry roles prior to AusTech Asia included APAC Technical Manager with Fuji Xerox in Sydney; he was also the Principal Technology Consultant with Xerox Corp in New York and Singapore.
Having spent more than 20 years working abroad, Yong’s long list of industry contacts give the consultancy a clear business edge. Besides designing solutions for clients, he has been busy developing a dynamic range of partner network in technology community across Australia, as well as Asia in Singapore, China, and in future Taiwan, acting as the market access points for our clients going to Asia.
Our mission? To take Australian Innovations into Asia Market. There are three elements that require our help to succeed in Asia:
To achieve these goals, we collaborate closely with strategic market partners, associates and experts, in Asia as well as in Australia.
